Case Study · Merchandise & Packaging
From mascot to must-have.
How RE3 helped Scorpion turn a character concept into a conference sensation.
The challenge
Make a mascot people would actually want.
Scorpion, a digital marketing agency, came to RE3 with an idea: turn their brand mascot into a plush toy they could share at trade shows and conferences.
They had a rough creative direction, but turning that vision into something tangible, lovable, and production-ready took more than putting a logo on a product. The goal was a character with personality: something that would capture attention, spark conversation, and make people feel connected to the brand.
The goal was never another giveaway:
A character with personality, one people feel connected to.
“Introducing your trusty sidekick.”
The solution
A little personality. A lot of plush.
RE3 took Scorpion’s initial concept and brought Scorpy to life, refining the character into an irresistibly adorable plush mascot. From character development and multi-angle turnarounds to manufacturer sourcing, sampling, and production coordination, we managed the journey from concept to finished product.
To complete the experience, we designed custom retail-inspired packaging, with a wraparound display window, playful character details, and Scorpion branding. The result was more than a giveaway. It was a collectible that looked and felt like something you’d find on a store shelf.
What we built
- Character development
- Multi-angle turnarounds
- Manufacturer sourcing & sampling
- Production coordination
- Retail-inspired packaging
For the big debut, Scorpion introduced Scorpy at a trade show with a branded claw machine, turning the act of getting a plush into an interactive experience.
The result
From trade-show giveaway to object of desire.
Scorpy was an instant hit. Attendees lined up for a chance to win their own plush companion. What could have been another piece of conference swag became a destination on the show floor, creating excitement, engagement, and genuine enthusiasm for the brand.
And the appeal didn’t stop at the booth. Scorpion’s social media posts sparked comments from customers asking how they could get a Scorpy of their own.
People didn’t just want Scorpy.
They needed Scorpy.
Thoughtful character design and retail-quality packaging, paired with Scorpion’s claw-machine debut, turned a simple mascot idea into something people were excited to seek out, show off, and take home.
Because the best branded merchandise doesn’t feel like marketing. It feels like something worth having.
Start a project
Want merch people line up for?
Tell us about your brand, your mascot, or your next event. We’ll help shape the idea, handle the production, and deliver something people actually want to take home.
- No commitment — just a conversation about fit.
- We’ll reply within one business day.
Prefer email? hello@re3.pro